Golf

ASI – Ryder Cup – First Tee Experience

What we do

connecting brands with sports fans worldwide 

PVE were asked by the Ryder Cup’s lead sponsor – Aberdeen Standard Investments to dramatize the feeling the players have when stepping up to hit their first tee shot.

We produced a linear experience in a 40m x 20m space which took fans on the journey through the key moments – before, during and after that all important shot. We used a combination of cutting-edge technology and theatrical installations to help bring each aspect to life. 

The user journey started in the locker room, complete with relevant player memorabilia and a video briefing about the first tee shot. Following that, fans were gathered in 270 degree simulator of the first tee, those not participating formed the onlooking crowd. As those playing approached the tee they were given a heart rate monitor to illustrate their stress levels as they lined up to hit their drive. After receiving their score, each fan was then offered the chance to pose with the team captains and interact with them on a video screen.

The user journey started in the locker room, complete with relevant player memorabilia and a video briefing about the first tee shot. Following that, fans were gathered in 270 degree simulator of the first tee, those not participating formed the onlooking crowd. As those playing approached the tee they were given a heart rate monitor to illustrate their stress levels as they lined up to hit their drive. After receiving their score, each fan was then offered the chance to pose with the team captains and interact with them on a video screen.

See our other portfolio

Other Portfolio

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