Loading 0%

Tennis Canada - Be the Umpire

IDEAS | INTERACTIVE EXPERIENCES | DIGITAL ACTIVATION
Concept visualisation of a guest taking part in the Tennis Canada - Be the Umpire experience

Summary

Be the Umpire turns a split-second tennis decision into a participatory challenge. Visitors watch a series of shots, make the IN or OUT call and discover the answer in a replay.

The touchscreen journey combines an immediate attract screen, simple registration and five calls to make. Slow-motion reveals keep the focus on the drama of each line decision.

A final score and on-site Wall of Fame give participants a reason to compare results and return. Staff-facing tools in the journey support editing and exporting the event data.

WHAT WE DID

Ideas

Experience Design

App Development

Experiential

iPad built into a black plinth showing the Tennis Canada Be the Umpire welcome screen

CLIENT TESTIMONIALS